it's Paul Bader
Year
2022
Scope of Work
Graphic Design & Video
Project
Multimedia Design
Location
Copenhagen
At Custimy, I maintained and expanded the existing brand identity, ensuring consistency across all touchpoints while exploring creative ways to elevate its visual presence. I created a wide range of media assets, including social media ads, newsletters, animation videos, highlight videos, merchandise, and more, all aligned with the brand's values and target audience. My work contributed to building a cohesive and engaging brand experience.
The success of this work earned me the role of lead designer, where I later spearheaded a full rebrand guided by stakeholder input and industry benchmarking.