it's Paul Bader
OPen
Client:
Custimy
Product Design

Custimy

Year

2023

Scope of Work

UX/UI, User Research

Project

Onboard Flow

Location

Copenhagen

Custimy is a dynamic web application empowering shop owners and marketers to collect data, gain insights, and refine customer targeting strategies with precision. Its robust features have established it as a leading startup in the Danish market.

Conclusion

In conclusion, our project successfully enhanced the user experience by aligning it with our new Product-Led Growth (PLG) strategy. By integrating features such as social sign-up and comprehensive onboarding guides, we have made our platform more accessible and user-friendly. The introduction of "workspaces" has been particularly transformative, streamlining the workflow for users managing larger teams or multiple subdomains.

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This innovation has not only simplified operations for our users but has also consolidated our licensing model, providing both efficiency and cost-effectiveness. Overall, these improvements have significantly boosted user engagement and satisfaction, demonstrating the efficacy of our approach in adapting to the evolving needs of our users within the PLG framework.

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Going forward, we will monitor key performance indicators and persistently refine usability through ongoing improvement cycles.