it's Paul Bader
OPen
Client:
Custimy
Product Design

Custimy

Year

2023

Scope of Work

UX/UI, User Research

Project

Onboard Flow

Location

Copenhagen

Custimy is a dynamic web application empowering shop owners and marketers to collect data, gain insights, and refine customer targeting strategies with precision. Its robust features have established it as a leading startup in the Danish market.

Conclusion

In conclusion, our project successfully enhanced the user experience by aligning it with our new Product-Led Growth (PLG) strategy. By integrating features such as social sign-up and comprehensive onboarding guides, we have made our platform more accessible and user-friendly. The introduction of "workspaces" has been particularly transformative, streamlining the workflow for users managing larger teams or multiple subdomains.

This innovation has not only simplified operations for our users but has also consolidated our licensing model, providing both efficiency and cost-effectiveness. Overall, these improvements have significantly boosted user engagement and satisfaction, demonstrating the efficacy of our approach in adapting to the evolving needs of our users within the PLG framework.

Going forward, we will monitor key performance indicators and persistently refine usability through ongoing improvement cycles.