it's Paul Bader
Year
2024
Scope of Work
Graphic Design, Branding, Web Design, Video
Project
Brand Identity
Location
California
Alvas is revolutionizing email marketing with its AI-driven platform that crafts personalized email copy for each client, making it ideal for B2B communications. As the art director, I spearheaded the creation of the logo and overall branding from the ground up. Following this, I developed a wide range of digital assets, including comprehensive slide decks, web design, banners, marketing materials, ad creatives, and more.
Working on Alvas' brand identity has been an incredible adventure. Planting the initial seed and watching it flourish so quickly has been immensely rewarding. This project is a prime example of how we created a final product we were truly proud of, launched it, and then continually built upon it. It's constantly evolving while maintaining its core essence, which has been a source of great satisfaction for us.