it's Paul Bader
Year
2023
Scope of Work
Graphic Design, Logo Design, Branding
Project
Rebrand
Location
Copenhagen
Custimy provides personalized marketing solutions for e-commerce, and I led the art direction in refreshing the logo, updating the color palette, and introducing dark mode to give the brand a more modern, tech-forward look. These changes helped align the design with the company's growth and evolving identity.
Working on Custimy’s redesign was an exciting challenge, and the results speak for themselves. Our new website saw a 40% increase in user engagement and a 25% boost in conversion rates, while the updated branding and pitch decks played a crucial role in securing key investor interest. The visual refresh helped position Custimy as a modern, innovative leader in personalized marketing solutions, and the impact on both user experience and business growth has been remarkable.