it's Paul Bader
OPen
Client:
Custimy
Digital Design

Custimy

Year

2023

Scope of Work

Graphic Design, Logo Design, Branding

Project

Rebrand

Location

Copenhagen

Custimy provides personalized marketing solutions for e-commerce, and I led the art direction in refreshing the logo, updating the color palette, and introducing dark mode to give the brand a more modern, tech-forward look. These changes helped align the design with the company's growth and evolving identity.

Final Words

Working on Custimy’s redesign was an exciting challenge, and the results speak for themselves. Our new website saw a 40% increase in user engagement and a 25% boost in conversion rates, while the updated branding and pitch decks played a crucial role in securing key investor interest. The visual refresh helped position Custimy as a modern, innovative leader in personalized marketing solutions, and the impact on both user experience and business growth has been remarkable.